We are pleased to announce that an interview with Teppei Tachibana, President and CEO of Pole To Win Holdings, Inc. (Head Office: Shinjuku-ku, Tokyo; Securities Code: 3657; hereinafter referred to as PHD), has been featured in a special article in the Nikkei Online Edition.

As digital transformation (DX) progresses and generative AI becomes increasingly widespread, software development is surging, making quality assurance (QA) more critical than ever. In the interview, Mr. Tachibana shares insights about the growth potential of the QA business, and their initiatives in the BPO (Business Process Outsourcing) domain, leveraging AI and their strengths in global expansion. We invite you to read the full article.

■ Key Testimonies Decoding Growth Markets
Why has Pole To Win positioned its QA (Quality Assurance) business as a growth engine?
https://ps.nikkei.com/poletowin2507/index.html

Excerpt from Nikkei Online Edition Special Feature: "Insights from Key Figures on Emerging Growth Markets"

Driven by the advancement of digital transformation (DX) and the rapid spread of generative AI, software development is expanding at an unprecedented scale. As new software continues to emerge across both public and private sectors, interest in its quality and safety is growing. Software defects can impact a wide range of areas, including social infrastructure, making QA (Quality Assurance) more important than ever.

In response, Pole To Win is strengthening its efforts in the QA business within the BPO (Business Process Outsourcing) domain. The company's strengths lie in its extensive experience, accumulated know-how, and global network of offices. How will the company tackle this expanding market? We spoke with President and CEO, Teppei Tachibana to find out.