HIKE Inc.（Head Office: Shinjuku-ku, Tokyo; CEO: Masataka Mikami; hereinafter referred to as "HIKE"),  under the umbrella of Pole To Win Holdings Inc. (Head office: Shinjuku-ku, Tokyo; CEO: Teppei Tachibana;hereinafter referred to as "PHD"), is expanding virtual IP business for V-Livers, VTubers, and singers.

HIKE will continue to focus on discovering new talent, and is accepting applications from people who want to take on the challenge in the virtual entertainment field as V-Livers, VTubers and singers. HIKE also provides total support to clients who are considering expanding virtual IP business, from virtual character IP development to operational support, music, live performances, and merchandise production.

■ Potential for growth in the virtual IP market
The domestic market size of VTubers, which include music creators such as singers and virtual singers, is expected to reach approximately 80 billion yen (※1) in 2023, and the global market size is expected to reach 44.33 million US dollars (approximately 633.8 billion yen) in 2029 (※2).

Taking the "utaite (singer)" genre as an example, artists who started out as utaists(singers) have come to play important roles in the entertainment industry, moving on to the mainstream music scene, appearing on national music shows, and holding concerts on a global scale. Their methods of activity are also diverse, with some using characters, others showing their faces, and others combining both.

HIKE has been planning to enter the virtual entertainment field for about two years, and has been preparing as a management division. V-liver agency "LOViT STUDIO" has supported the streaming activities of over 100 live streamers to date. In April 2024, three VTubers debuted as the first batch from the VTuber agency "TRIVE". On June 1st, the six-member singing group "Piece Palette" debuted (※3) from the singing agency/label "Sinkaron".

*1: Yano Research Institute "Comprehensive Study of the VTuber Market in 2023 - Market Research Edition"
*2: QYResearch "Global Virtual Idol and VTubers Market Insights, Forecast to 2029"
※3: https://prtimes.jp/main/html/rd/p/000000501.000051825.html

■We are looking for challengers in the virtual entertainment field!

HIKE is always accepting applications from those who want to take on the challenge in the virtual entertainment field. HIKE, which manages the three genres of V-Livers, VTubers, and singers, will support your dream of "becoming who you want to be." For details on the V-Liver agency "LOViT STUDIO," the VTuber production company "TRIVE," and the singer agency/label "Sinkaron," please see below.

V-liver agency "LOViT STUDIO" 

LOViT STUDIO, was founded with the concept of "Become who you want to be and connect with the world". From preparation before debut to live streaming activities after debut, live streamers receive support from listeners all over the world.

"LOViT = Like! I love it!"
Like the name it is a V-Liver agency that supports their daily activities.
"I want to become who I want to be and connect with people all over the world."
"I want lots of people to say LOViT = Like!"
"I want to become something, I want to connect with someone, I want to make someone happy by doing what I love."
LOViT will support those who have the motivation and passion to do so.

Official site: https://lovitstudio.com/
Apply here: https://lovitstudio.com/audition/
The 4th Tamashii Audition is currently being held: https://prtimes.jp/main/html/rd/p/000000503.000051825.html

VTuber agency "TRIVE"

"LIVE, LOVE, TRIVE".
To live, to love, to experience.
TRIVE is a VTuber production company that aims to become an indispensable part of your daily life.
Our agency name TRIVE meaning:
・"TRY VIRTUAL ENTERTAINMENT"
・"Delivering virtual and diverse values to the world through entertainment (VIRTUAL, VARIETY, VALUE + ENTERTAINMENT)"
It is a coined word that combines these two meanings.
We aim to discover talented creators and support them in their efforts to become the person they want to be through TRIVE's production and management capabilities, focusing on bringing out the best in them.

Official site: https://www.trive-official.com/
Apply here: https://forms.gle/UJPQQTcsxFNmMrxE6

Singer agency/label "Sinkaron"

The singer agency/label "Sinkaron" was established in response to the changes in the "Utaite (singer)" genre, with the aim of contributing to the further development of the singer scene together with singers and listeners.
Evolution and Sing A Long = Evolution and Symbiosis
That is what the singer agency/label "Sinkaron" aims to achieve.
We look forward to hearing from singing groups and creators who are interested in Sinkaron's management and label business.

[About Sinkaron's business]

・Produce a singing group
The following duties related to producing a singing group.
Virtual character IP development / creator discovery / training / management

Piece Palette, a six-member singing group belonging to Sinkaron

Official YouTube: https://www.youtube.com/@piecepalette
Official X: https://x.com/piecepalette

Piece Palette's first original song "Kiso Tengai xxxxxx Island"

Label Management
Sinkaron support not only artists affiliated with us, but also support live performances, merchandise, and song production for singing groups active in other agencies and as well as individuals.

Official Website：https://sinkaron.com/
Contact Email：contact@sinkaron.com

■ For companies considering expanding their IP business

V-Livers, VTubers, and singer groups are a growing market that is expected to continue to expand in the future. HIKE will provide comprehensive support for the virtual IP business in the following areas. If your company is considering virtual IP business, please feel free to contact us.

Contact：management_div@hike.inc

・Virtual character IP development
Virtual character IP for V-Livers, VTubers, and singers is produced by our in-house design and graphic design team, as well as by our network of external illustrators. We can deliver in either 2D or 3D format. We do not simply commission and produce illustrations, but support you from the point of considering design proposals and quality standards.

・Talent management/creator support

There are no shortcuts to becoming popular. The important thing is to set up a master plan with a solid foundation. HIKE's management division has experienced members who have been in the entertainment industry for over 30 years, as well as young members who enjoy modern culture as members of Generation Z. 

・Music production

HIKE has been involved in a wide variety of music productions, from anime and game soundtracks to opening and ending songs. We also have a network of sound creators such as "Re;Q" and can produce music in a wide range of genres. We can also support production of animation PV and videos for your YouTube channel.

・Live performances/goods production

In addition to music events, we also handle closed events such as fan club events. Our experienced staff will ensure safe and secure event management, regardless of the size of venue. We can also handle online live streaming. In addition, we handle everything from planning and production to sales and management of goods to be sold at the event venue. We will make a comprehensive judgment from various perspectives such as design, pricing, and fan needs, and make suggestions to maximize the value of your products.

Check out HIKE's achievements here: https://hike.inc/works/

■About HIKE Inc.

Address: 3F and 4F, JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Representative: Masataka Mikami, Representative Director
Official site: https://hike.inc/

*When posting information or images, please display the copyrhttps://www.wantedly.com/projects/1704988ight notice below.
©HIKE Inc.
*The content of this publication may be changed without notice.

HIKE Recruitment Information
We are currently recruiting staff to work with us in our virtual business.
We welcome applications from individuals interested in HIKE's virtual business.

Singer Group Project Producer: https://www.wantedly.com/projects/1716741
Designer: https://www.wantedly.com/projects/1725466
VTuber business operation support: https://www.wantedly.com/projects/1704988