Pole To Win Inc. (Headquarters: Nagoya City, Aichi Prefecture, CEO: Teppei Tachibana, hereinafter referred to as PTW), which supports the resolution of service lifecycle issues under the umbrella of Pole To Win Holdings Inc. (Headquarters: Shinjuku-ku, Tokyo, CEO: Teppei Tachibana, Stock Code: 3657), was founded in 1994 as Japan's first company specializing in game debugging, and this year marks the 30th anniversary of its founding. Starting with game debugging business, the company now provides e-commerce monitoring, customer support, and testware verification services. This year marks the 30th anniversary of the company's anniversary, and as we aim for further growth, we have produced our first TV commercial since our founding, which began airing on July 5th.

This TV commercial is a tie-up with the debugging-themed TV anime " Quality Assurance in another world ," which was animated by 100studio, a digital animation studio operated by our group company, HIKE Inc. The TV commercial features voice actor Kaito Ishikawa, who plays the main character "Haga." The commercial depicts the debugging work, which involves rigorous checks to see if there are any bugs* in the works and software developed by our customers, in a 30-second comical story. We hope that this story will pique your interest in debugging work.

From a scene in the commercial:

Based on its corporate philosophy of "Creating something new together," PTW will continue to take on new challenges to contribute more than ever to improving its customers' corporate value, while also contributing to the growth and increased awareness of the debugging and software testing market.

*Bug: An error or defect in software, such as a game or app.

■ TV commercial overview

Broadcast start date: Friday, July 5, 2024
Broadcast program name:  Quality Assurance in Another World
Program website: https://konofuka.com/
Broadcast times: TBS/Friday 26:23~, MBS/Friday 26:23~, BS-TBS/Friday 27:00~
Broadcast area: Nationwide
Broadcast time slot: TBS, MBS, BS-TBS "Animeism" commercial slot

■ TVCM Story

Ishikawa repeatedly behaves suspiciously in various scenes, such as a cafe, near a poster board, and near a vending machine. A high school girl who sees him asks him what he is doing, and he tells her that he has been debugging to see if there is anything wrong. The video humorously depicts debugging, which requires the repetition of the same patterns and irregular behavior, and expresses the appeal of debugging with the key phrase, "Are you ready to be doubtful?"

■ Filming episodes

The filming took place at a cafe and a park. Many of the actions were not common in everyday life, but after consulting with the filming staff and the director, Ishikawa, who played the role of a debugging staff member, performed a series of comical moves. There was an incident where the weather worsened during the filming, but all and all the filming went smoothly.

Photo shoot at a cafe

Discussing with the director

■ Cast Profile

Kaito Ishikawa

Birthplace: Tokyo
Birthday: October 13th

<Major appearances>
" Quality Assurance in another world " Haga
"Haikyu!!" Kageyama Tobio
"My Hero Academia" Iida Tenya
"My Happy Marriage" by Kiyoka Kudo
"Mashle" Lance Crown

■About Pole To Win, Inc.

Pole To Win, Inc. is a company that mainly provides IT services such as game debugging, internet support, and software quality verification. The company launched its game debugging business in 1994 and achieved an 800% growth rate in the five years since its founding. Since then, the company has continued to run as a pioneer in the game debugging business. To date, the company has supported over 6,000 home video games and over 10,000 mobile content titles.
In February 2022, the company absorbed and merged group companies. We made a new start with "PITCREW," which supported various web services with e-commerce fraud countermeasures and customer support, and "QaaS," which contributed to solving problems through third-party software verification and quality consulting.

【 Company Profile 】

Company name: Pole To Win, Inc.
Location: 2F Office Iriya Building, 1-5-9 Imaike, Chikusa-ku, Nagoya, Aichi Prefecture
Representative: Teppei Tachibana, CEO
Business description: Debugging, net support, software quality verification business
Established: January 20, 1994
URL: https://www.ptw.inc/

■ Contact for media inquiries
Pole To Win, Inc.
Press：Mr.Hinata
MAIL：pr@ptw.inc​