Pole To Win Holdings Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Teppei Tachibana; Stock Code: 3657; hereinafter referred to as PHD) is pleased to announce that ADOOR Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Toshinori Yagi; hereinafter referred to as ADOOR), a subsidiary of PHD that operates and supports metaverse and engaged in the secondary game business, and Pole To Win Inc. (Head Office: Nagoya City, Aichi Prefecture; CEO: Teppei Tachibana; hereinafter referred to as PTW), another subsidiary of PHD that provides support for resolving service lifecycle issues, have entered into a partnership with game publisher Phoenixx Inc. (Head Office: Musashino City, Tokyo; CEO: Kazunori Sakamoto; hereinafter referred to as Phoenixx). This partnership is to collaborate support businesses for indie game creators, with the aim of further revitalizing the indie game market both in Japan and overseas.

Starting in autumn this year, the three companies will work together to implement initiatives such as jointly promoting indie game publishing and holding support events for the indie game market.

■ Overview

ADOOR and PTW have supported the business development of game developers by providing a wide range of services to domestic and international companies in the game entertainment industry for many years, including game debugging, customer support, localization, and voice recording.

Phoenixx is based on the philosophy of being "creator-centric" and operates a wide range of businesses, including indie game publishing at its core, planning, operating, and co-hosting the support event "TOKYO INDIE GAMES SUMMIT," as well as providing support for game music distribution, and nurturing young game creators in a wide range of fields, providing support for production and PR, and even commercialization.

Through this partnership, we will combine ADOOR and PTW's various service solutions, human resource capabilities, and domestic and international networks with Phoenixx's publishing knowledge and position in the indie game industry to build a system for nurturing creators through publishing and contribute to revitalizing and expanding the market through support events for indie games.

■ Comments from each company

<Toshinori Yagi, President and CEO of ADOOR Inc.>

The spread of the Internet has made it possible to take on new challenges in a variety of fields that transcend regional and time constraints. However, it is also true that more talent and potential is being left undiscovered. The same can be said for indie game creators.
We were searching for a place where creators could share their thoughts and feelings, such as the challenges of taking a new step, the experiences of going through difficult situations, and spine-chilling failures, when we came across the Phoenixx team. Our views aligned, and we decided to form a business partnership.
For the time being, as we continue to develop creators through publishing indie games both domestically and internationally, we will also act as challengers ourselves, in order to create a space that supports and encourages creators in their self-realization, and further encourages and supports them in taking on challenges.
We are planning various support measures going forward, so please look forward to the developments of these three companies.

<Teppei Tachibana, CEO of Pole To Win Co., Ltd.>

PTW have been involved in the success of many games by solving various problems in domestic and international projects, such as game debugging and customer support. We believe that our professional human resources, who have the knowledge and know-how cultivated through these practices, are PTW's greatest strength as we celebrate our 30th anniversary this year.
This business partnership was formed in order to maximize PTW's potential in the newly booming indie game market by supporting the challenges of the next generation of indie game developers and creators.
In addition to combining the strengths of the three companies, we will also demonstrate PTW's new statement of "Delivered as expected, exceeding expectations" in this project, and accelerate our transformation to become a central player in this new market.

＜Kazunori Sakamoto, Representative Director of Phoenixx Inc.＞

Our company philosophy is "Creators-Centric" and we have been supporting indie game creators. Now, together with ADOOR and PTW, who agree with our philosophy and vision, we have come to this business partnership in order to further strengthen and expand our support for creators by bringing together the knowledge and knowledge that the three companies have cultivated.
Our company alone has only been able to release a limited number of game titles, but through this initiative we aim to triple that number.
I'm really looking forward to finding indie games and creators that we haven't met yet, and supporting them so that they can release the games they want to make. I can't contain my excitement.
Creators, please take note of the support from the three companies: Phoenixx, ADOOR, and PTW.

■ About ADOOR Inc.

ADOOR Inc. was established in May 2023 as a new company of the Pole To Win Holdings Group. Its mission and vision are to "create new value through the power of digital technology and eliminate the boundaries between ideal and reality" and "pursue things that make the world more interesting while always incorporating the latest technology." As a company that spans the Pole To Win Holdings Group's domestic and international solutions, as well as media and content operations, the company will contribute to solving various issues.
In the gaming field, the Pole To Win Holdings Group is taking on the challenge of expanding its scope as a group, including publishing VR indie games, by utilizing the know-how it has accumulated over the years.
Additionally, we will pursue the possibilities of entertainment through the implementation of events, initiatives and operations that create synergy between XR technology, the metaverse and the real world, as well as through the synergy effects of the crowdfunding site "PLANS."

Official website: https://adoor.inc/
Official X: https://x.com/ADOOR_JAPAN

■About ​ ​Pole To Win Inc.

Pole To Win Inc. has a mission of "creating something new together" and provides various services as an outsourcing company under the tagline "solving problems in the service lifecycle." While aiming for efficiency through the application of technology, we also value integrating "technologies that only people can do" that have been highly evaluated since the company's founding, and working to find the optimal solution for our customers. Specifically, we provide consistent support for the service lifecycle of "planning," "development," "release," "operation," and "improvement" in a wide range of areas such as development of software, apps, systems, games, etc./construction of environments in the IT field, as well as various services combined according to the needs of our customers, and we will pursue our customers' success and the improvement of convenience and reliability for end users beyond that.

Official site: https://www.ptw.inc/
Formula X: https://x.com/pole_to_win_

■ About Phoenixx Inc.

Since its establishment in 2019 as an independent company from Sony Music Entertainment Inc., Phoenixx Inc. has adopted the idea of "Creators-Centric" and has been supporting creators in planning and production, selling, promoting and managing creators so that original and high-quality works, including indie games, can reach more people from Japan to the world and from the world to Japan. Through supporting various creators, we hope to further expand our domestic and international expansion, as well as our range of entertainment content, and are working to strengthen and expand our support for indie developers. As part of our activities, we hold the indie game festival "TOKYO INDIE GAMES SUMMIT" in Kichijoji, where our headquarters are located, in collaboration with Musashino City, Tokyo, from 2023. This summit's aim is to create and expand a place for creators to interact and disseminate information.

―――
Creators - Centric

There are endless possibilities for creators.
Phoenixx aims to promote Japanese creators to the world and global creators to Japan and Asia.
We support all creators so that they can be active globally.
Our mission is to create an environment in which the game/entertainment industry will be even more exciting in 10 years' time.
We will nurture people and titles that children around the world will think are cool and look up to, and that they should aspire to.

To inspire and nurture the human spirit -one creator, one game and one neighborhood at a time.
―――

Official website: https://phoenixx.ne.jp/
Official X: https://x.com/Phoenixx_Inc
YouTube: https://www.youtube.com/@PhoenixxGames

<Contact for media inquiries>

ADOOR Inc.
​e-mail　 ：info@adoor.inc