HIKE Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Masataka Mikami; hereinafter referred to as "HIKE"), an entertainment content production company under the umbrella of Pole To Win Holdings Inc. (Head Office: Shinjuku-ku, Tokyo; CEO: Teppei Tachibana; hereinafter referred to as "PHD"), is pleased to announce that it has begun offering a "UI/UX Solution Package" that offers UI/UX improvement proposals for websites and applications. HIKE has been involved in content production in the entertainment industry for many years, and offers a one-stop service from analysis to modification of current sites/apps.

The environment surrounding web design is changing day by day, and in recent years there has been a demand for the creation of websites and apps with higher usability. In this environment, websites that are created with an emphasis on appearance without reflecting the attributes and preferences of users may not be able to maximize business.

The "UI/UX Solution Package" offered by HIKE will carry out user insight analysis by Sarugakucho, a group of entertainment content tuning professionals with over 25 years of experience in analysis/research work. We assign the most suitable members to the target demographic of the target web page or application. Based on the status of the benchmark content, we will review the key points of UI/UX from multiple perspectives and accurately capture user insights for the target content.

Based on the user insights captured through Sarugakucho's analysis, HIKE's DX group and design group will provide an "interesting" UI/UX backed by many years of experience in the entertainment industry.

Three phases supported by the "UI/UX Solution Package"
In this package, HIKE's Sarugakucho, DX Group, and Design Group will provide the following support during each phase of "research," "design," and "implementation/testing."

■ Survey (Sarugakucho ＆ DX Group)

We will utilize Sarugakucho's data analysis technology, which has been cultivated through over 1,000 cases. By conducting in-depth interviews, we can supplement the characteristics of users that cannot be fully understood through data alone. Furthermore, we will visualize the user's  oritinal needs and hypothesize their behavioral characteristics.

Output example: Customer journey map

■ Design (Design Group & DX Group)

In order to realize the hypothesized insights, we will design the UI/UX by taking into account different aspects of design and systems, which are areas where users have different perceptions.

Output examples: Wireframes, service or system requirements documents

■ Implementation and testing (DX group)

We will select and organize the most suitable development method according to the requirements of the website or app to be built. Even during testing, we will build a system that allows us to correct any issues that we notice as much as possible.

Output examples: Development organization chart, test design document

It's no problem if you haven't yet finalized your specific requirements or measures. Just let us know what you wish, and we'll provide you with a satisfactory result. If you have any problems with website/app production, please feel free to contact us.

Download information：https://hike.lmsg.jp/form/10990/8Uk2dQVY
『UI/UX Solution Package』Contact form：sales@hike.inc

We have plenty of experience in areas other than web/apps!

At HIKE, we not only design web/apps, but we also plan and manufacture mass-produced items such as clear files, acrylic stands, badges, T-shirts, and original design drinks, as well as luxurious one-of-a-kind items such as giant air objects and humidifiers that resemble characters, cakes for anniversary events, rings, and trophies. We also have many other undisclosed achievements. Please contact us for more information.

Examples of HIKE's achievements: https://hike.inc/works/

■ About Sarugakucho

Tuning mainly involves playing and testing content in production, proposing ideas and adjusting balance to make it "more interesting," "more user-friendly," and "more fun." Tuning can be done for a wide range of products, from home video games and smartphone apps to card games and toys, and our experienced craftsmen work patiently and carefully.

Recent works include "ELDEN RING," "ARMORED CORE VI FIRES OF RUBICON," and "Jujutsu Kaisen: Phantom Parade."

Business description: Tuning of entertainment content
Official website: https://www.sarugakucho.jp/

■About HIKE Inc.

An entertainment company that engages in BtoC businesses such as IP production, game publishing, and merchandising, as well as BtoB businesses such as graphic production, content marketing, promotion, game development support, and global HR.

HIKE Inc.
Address: 3F and 4F, JRE Nishi-Shinjuku Terrace, 3-2-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Representative: Masataka Mikami, Representative Director
Official website: https://hike.inc/

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