A subsidiary of Pole To Win Holdings, Inc., (Headquarters: Shinjuku Ward, Tokyo; President and CEO: Teppei Tachibana; Stock Code: 3657), the Side Group is pleased to announce that they have officially opened a new, larger studio in São Paulo, Brazil, relocated from existing studio.

Located in the heart of Butanta, the state-of-the-art studio will enable the company to more than double its staff in South America in the next 12 months, providing new options for Brazilians looking to start and grow their careers in the technology and gaming industries.

Comment from Deborah Kirkham, Side CEO
"From the very beginning of our presence in Sao Paolo, we wanted to enter the market and grow aggressively. It is deeply ingrained in our corporate DNA. Now, with 50% year-on year growth, we can say that our original goal has been well achieved. Side is now one of the leading full-service companies in the South American gaming industry, and we have no intention of slowind down."

Side has been working to expand its presence in Sao Paulo since 2024, growing from a team of less than 10 people to a team of more than 200 people. And as of 2025, the São Paulo studio is in high demand from well-known companies. New studios are needed to support this rapid growth, and career development opportunities are greatly expanded. Over the next few months, Side Sao Paulo will be hiring heavily, with over 100 new positions in QA, Art, and Co-Development services. While these are the primary services currently offered by Side Sao Paulo, Side plans to expand its local talent pool and bring additional services to the studio.

Comment from Sébastien Bisch, Vice President of Operations for Side America
"The fact that we have been able to achieve such success in the short time we have been in Sao Paulo can only be attrivuted to the fact that we have been able to recruit a very motivated and talented workforce. In fact, we have already have plans in place to rent another floor in a new building, which will been able to recruit a very motivated and talented workforce. In fact, we already have pland in place to rent another floor in a new building, which will double our size again. We see such great potential in this location. We have the right clients, the right people and the right growth potential for Side."

In the year ahead, the Sao Paolo team will see further developlement beyond headcount expansion. We have partnered with Razer, the world's leading gaming lifestyle brand to develop an advanced QA testing tool. This is one of the specialized services that Side offers worldwide. While still in development, the partnership will allow both Sice and Razer teams to jointly explore new possibilities for QA automation to increase efficiency and reduce time-to-market.

The year 2025 is truly a turning point for Side, which in March underwent a global rebranding from "PTW" to "Side", bringing all of its services under one brand. More information on Side's bran story can be found here.
https://www.youtube.com/watch?v=njFUfSP2rxE

News regarding Side
https://side.inc/ja/news/ptw-rebrands-as-side
About Side
Side (formerly PTW) is a global company specializing in game development and game services, providing creative solutions to leading game developers and studios worldwide. Since its establishment in Japan in 2009, Side has grown to include more than 20 studios in 14 countries, in North America, Europe, South America, and Asia. The company offers a variety of industry-leading services including art production, game development, voice production, QA, localization, LQA, player support, community management, and data sets. For more information about our services, please visit www.side.inc

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Contact Information
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