Press Release

PTW and 2WINS, a startup from the University of Tokyo's Matsuo research laboratory, collaborate on joint research and development of a fully automated end-to-end test design system powered by AI

A subsidiary of Pole To Win Holdings, Inc., (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Teppei Tachibana; Stock Code: 3657), Pole To Win, Inc. (Headquarters: Nagoya City, Aichi Prefecture; CEO: Teppei Tachibana; COO: Kazuaki Shimura; hereinafter referred to as PTW) is a company that helps resolve clients' issues throughout the service lifecycle, is pleased to announce that it has jointly conducted research and development of a AI system with 2WINS, Inc. (Head Office: Bunkyo-ku, Tokyo; CEO: Ryota Ogawa; hereinafter "2WINS"), an AI startup originating from the University of Tokyo.

As a result of this joint research, PTW advanced the technology to the stage of actual in-house operational use with the "Fully Automated E2E Test Design System" announced in October 2025.

Left:
Mr. Masayuki Kubo- Vice President of AI Strategy/
Head of Advanced Technology Laboratory of Pole To Win, Inc.
Right:Mr. Ryota Ogawa- CEO of 2WINS, Inc.

▼Video introducing the system and the background of the joint research and development
URL: https://youtu.be/z2BHkBChXP0

▼Interview article featuring PTW's Mr. Kubo and 2WINS' Mr. Ogawa
https://note.com/ptw_note/all

Background of the joint research and development

The "Fully Automated End-to-End Test Design System," announced by PTW in October 2025, is an AI system that leverages AI to analyze system code and automatically generate E2E test designs. By enabling AI to handle the test design process--traditionally requiring significant time and effort from specialized engineers--this approach introduces a new way to simultaneously enhance productivity and quality in development environments.

This technology aims to address the challenge of balancing speed and accuracy in quality assurance while keeping pace with the accelerating software development cycle driven by the advancement of agile methodologies and the widespread adoption of AI. Automated test design powered by AI has the potential to fundamentally transform bottlenecks in the testing process. PTW is promoting this as a mechanism to optimize business processes and enable engineers to focus on more creative and value-added tasks.

In this research and development project for the system, we established a collaborative research framework with 2WINS, an AI startup originating from the University of Tokyo. 2WINS is a company with strengths in cutting-edge AI fields such as natural language processing and image recognition, led by researchers from institutions including the University of Tokyo and the Indian Institute of Technology. Through this collaboration, PTW has promoted the joint development of algorithms that enable AI to more effectively understand code and perform dynamic test design.

Through this collaboration, we have achieved improvements to AI models leveraging the latest academic insights and the automation of test design. PTW will continue to strengthen partnerships with research institutions and startups, including 2WINS, as we explore new possibilities for applying AI in the field of quality assurance.

 

About the Fully Automated End-to-End Test Design System Powered by AI

<Features>

1)Dynamic Test Design Auto-Generation through AI Code Analysis
The system analyzes the target application's code and automatically generated end-to-end (E2E) test cases. It optimizes test coverage dynamically, including scenario branching and exception handling.

2) Support for Exploratory Test Design
In addition to traditional script-based testing, the system also supports the design of exploratory test patterns. AI assists in detecting unknown behaviors and potential risks.

3) Flexibility to Support Both Manual and Automated Testing
The system supports generating design documents for manual testing as well as scripts for automated testing, enabling seamless integration into existing QA workflows.

 

About 2WINS

2WINS is an AI startup originating from the University of Tokyo, headquartered in Hongo, where the university is located. Comprising researchers primarily from the University of Tokyo Graduate School and the Indian Institute of Technology, the company leverages cutting-edge language and image AI technologies to deliver essential solutions that deeply address the management challenges of partner companies. Far from being a mere AI vendor, 2WINS acts as a comprehensive partner--supporting everything from problem definition and requirements design to PoC, research and development, implementation, and operations--accelerating corporate growth. By combining state-of-the-art AI technology with strong problem-solving capabilities, 2WINS transforms "AI that wins" into a source of competitive advantage for businesses. As a bridge between academia and industry, 2WINS leads the social implementation of AI. In March 2025, the company was certified as a "Startup from Matsuo Research Laboratory®" at the University of Tokyo.

<Company Overview>
Company Name: 2 WINS, Inc.
Address: TM Hatanaka Building, 3rd & 4th Floors, 2-36-2 Hongo, Bunkyo-ku, Tokyo
Representative Directors: Ryota Ogawa (CEO)
Business Overview: AI Solutions Business
Established: February 17, 2022
Corporate Website: https://www.2wins.ai/

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About PTW

PTW is a company specializing in IT services, including game debugging, software testing, and internet support. The company launched its game debugging business in 1994 and achieved an 800% growth rate within its first five years. Since then, it has continued to lead the industry as a pioneer in game debugging.
In February 2022, PTW merged with its group companies, marking a new chapter in its journey. These include PITCREW CO., LTD., which supported a wide range of web services through e-commerce fraud prevention and customer support, and QaaS Inc., which contributed to resolving software issues through testing and quality consulting.
With a strong track record in the gaming and e-commerce industries, PTW has consistently worked to solve diverse client challenges. Leveraging the knowledge, expertise, and diverse talent cultivated through these efforts, the company remains committed to enhancing the quality and value of services and products across society.

<Company Overview>
Company Name: Pole To Win, Inc.
Head Office: 1-5-9 Imaike, Chikusa-ku, Nagoya, Aichi, Japan
Representative Directors: Teppei Tachibana (CEO), Kazuaki Shimura (COO)
Business Activities: Debugging, Internet Support, Software Testing
Established: January 20, 1994
Corporate Website: https://www.ptw.inc/
Service Website: https://www.service.ptw.inc/
Note: https://note.com/ptw_note
Official X (formerly Twitter): https://x.com/Pole_To_Win_

For Media Inquiries
Pole To Win, Inc. (Public Relations Contacts): Takatsu / Onishi
Email: pr@ptw.inc

 

Pole To Win Holdings, Inc.

Pole To Win Holdings, Inc. is a holding company that provides global service and lifecycle solutions. Through its group companies, it offers Domestic Solutions for various markets, including the gaming market (testing, customer support, localization, overseas expansion support), the tech market (third-party software verification, environment setup, server monitoring, data center operations), and the e-commerce market (monitoring, customer support). Internationally, the company provides Overseas Solutions such as game testing, localization, voice recording, customer support, and product development support. Additionally, it offers Media Contents services such as the production of barrier-free subtitles and audio guides.

<Official Website>

https://www.phd.inc/en/

<Contact for Media Inquiries>

Pole To Win Holdings, Inc. (Public Relations Department)

e-mail: phd-press@ptw.inc